Operate Responsibly

HOOK 360° beleives in preserving our planet for generations to come by operating with a near zero carbon footprint & supporting causes that align with the protection of our resources and the natural world around us. On and beneath the land, the oceans, all bodies of water, and our air.

1% For The Planet

1% For The Planet

HOOK 360° was founded in 2018 with the idea that an outdoor brand can be a champion for the planet. Since day one, we have been a proud member of 1% for the Planet, which is a global organization that connects dollars and doers to accelerate smart environmental giving. We recognized that the current level of environmental giving is only 3% of total philanthropy. Although not enough to solve the most pressing issues facing our planet, each order placed supports the Coral Restoration Foundation, a long-time nonprofit and 1% for the Planet member.

Coral Restoration Foundation

Coral Restoration Foundation

The Coral Restoration Foundation is the largest coral reef restoration organization in the world. In 2018 they out planted over 3,000 coral reefs of various type throughout the reef track within the Florida Keys. A coral reef is a vital part of our existence and we need to protect them as much as possible. The team at the Coral Restoration Foundation are doing an incredible job not just in Florida but also around the globe.

No plastics. No styrofoam. noissue.

Our mission to promote a better planet had to extend past donating and supporting these valuable causes. We go above and beyond to store and ship all orders in 100% recycled paper. We are proud to be plastic-free and to offer packaging that will decompose naturally within 4-6 weeks. In tandem with noissue., a recyclable/compostable packaging company and local recycled paper vendors we are able to offer the best eco-friendly packaging we can.

Hooked On Conservation

We have brought on marine biologist, Evan Orellana to further our mission by launching ‘Hooked on Conservation’, short educational videos discussing various conservation topics. This series discusses fun animal facts, conservation efforts we support and much needed info on the state of our planet. You can find these videos by visiting the HOOK 360° YouTube channel. Be sure to subscribe and get HOOKed.